In March 2014, I traveled to 15 villages along the Niger River conducting 46 interviews, including 693 focus group participants. The villages were a mix of varying populations ranging from 200 to 15,000 residents. In addition, the villages included markets, farming and fishing communities.
This marked my fourth trip to the region where I tested newly designed visual water communication materials from data obtained from my previous research trip. The visuals included simplistic imagery in an effort to improve comprehension and recall of key concepts.
Knowledge as a Source of Power
Our goal is to use knowledge as a source of empowerment, to create an environment where water literacy communication materials can give rise to interventions that are simple, affordable, and sustainable. We are studying not only how the design of educational materials can improve communication, but also investigating the learning outcomes of these materials. This data will be used to enhance our visual communication even further for our next trip that will include eye-tracking.